Those in the corporate world know that Wal-Mart as long been lauded as a model of high efficiency, so it should come as no surprise that the effectiveness of Wal-Mart's hurricane relief efforts far outshined those orchestrated by the government:
At the time, Wal-Mart had pledged $2 million to the relief efforts. "Should it be $10 million?" Scott asked.
Over the next few days, Wal-Mart's response to Katrina was an unrivaled $17 million in cash, 1,500 truckloads of free merchandise, food for 100,000 meals and the promise of a job for every one of its displaced workers.
Those contributions turned the chain into an unexpected lifeline for much of the Southeast and earned it near-universal praise, even as the company is struggling to burnish its image.
State and federal officials have been harshly criticized for their handling of the storm's aftermath, while Wal-Mart is being held up as a model of logistical efficiency and nimble disaster planning for quickly delivering staples such as water, fuel and toilet paper to thousands of evacuees.
In Brookhaven, Miss., where Wal-Mart operates a vast distribution center, the company had 45 trucks full of goods loaded and ready to be delivered before Katrina made landfall. To keep operating near capacity, Wal-Mart secured a special line at a nearby gas station to ensure that its employees could make it to work.
Wal-Mart has much to gain through its conspicuous largesse -- it has hundreds of stores in Gulf Coast states and an image problem across the country -- but even those who criticized the company in the past are impressed.
During a tearful interview Sunday on "Meet the Press," Aaron F. Broussard, president of Jefferson Parish in the New Orleans suburbs, told host Tim Russert that if "the American government would have responded like Wal-Mart has responded, we wouldn't be in this crisis."
Some prisons are now more efficiently run by private corporations. Maybe FEMA should consider outsourcing its operations to Wal-Mart.